Privacy Policy

PRIVACY POLICY

  1. INTRODUCTION AND OVERVIEW

Saltway Digital (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy informs you how we look after your personal data when you visit our website (saltwaydigital.co.uk), engage our digital agency services, or communicate with us, and details your privacy rights under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

  1. DATA WE COLLECT ABOUT YOU

Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, categorized as follows:

  • Identity Data: First name, last name, job title, and company name.
  • Contact Data: Email address, telephone numbers, billing address, and business address.
  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, operating system, and platform used when accessing our website.
  • Usage Data: Information about how you use our website, products, and web development/hosting services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication choices.
  1. HOW WE COLLECT YOUR PERSONAL DATA

We use different methods to collect data from and about you including through:

  • Direct Interactions: You may give us your Identity and Contact Data by filling in forms on our website or by corresponding with us by post, phone, or email (including inquiries sent to info@saltwaydigital.co.uk or admin@saltwaydigital.co.uk).
  • Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns via standard web analytics and cookies.
  1. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Performance of Contract: Where we need to execute or fulfill a contract we are about to enter into or have entered into with you for web development, system architecture, or managed support services.
  • Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Legal Duty: Where we need to comply with a legal or regulatory obligation in the United Kingdom.

Data Protection Principle: We do not sell, rent, or lease your personal information to third parties. Data is processed exclusively to deliver high-quality digital solutions and direct business communication.

  1. DATA SECURITY & INTERNATIONAL TRANSFERS

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed. Access to your personal data is limited to employees, contractors, and relevant third parties who have a business need-to-know.

Where web infrastructure or cloud services require storing data outside the UK, we ensure a similar degree of protection by implementing specific contracts approved for use in the UK (such as International Data Transfer Agreements).

  1. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or statutory reporting requirements under UK law (typically up to 6 years post-contract end for financial records).

  1. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under UK data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data (a “data subject access request”).
  • Request correction or erasure of your personal data.
  • Object to processing or request restriction of processing of your personal data.
  • Request transfer of your personal data to a third party.
  • Withdraw consent at any time where we rely on consent to process your data.
  1. CONTACT DETAILS & INFORMATION COMMISSIONER’S OFFICE

If you have any questions about this privacy policy or our privacy practices, please contact us at:

Entity: Saltway Digital
Location: Droitwich Spa, Worcestershire, United Kingdom
Email: info@saltwaydigital.co.uk

You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).